About Branded:
The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God.
What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.
Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.
About the Tim Sinclair:
Tim Sinclair is a radio personality on one of the top Christian morning shows in the country, Mornings with Tim and Pam. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald's, Word Records, Moody Press, and the country's most-listened to Christian nonprofit radio station KSBJ/Houston. Tim has written for CCM Magazine and the Huntsville Times. For more about Tim, please visit his website, http://www.tim-sinclair.com.
My Thoughts:
When I first read this title on the list of books from Litfuse blog tours I thought - sounds interesting! I am so thankful they chose me for this tour - this book was even better than I thought it would be!
I was completely hooked as soon as I read the first line just in the Introduction, "It's weird. I'm a Christian and even I don't like us very much." I have said this to my husband many times! I think we have all met or known some one who seems to give Christians a "bad name".
I can honestly say that after reading this book I have become very convicted about myself and whether or not I am successfully representing Jesus. I love the way Tim Sinclair has written this book and with the discussion questions at the end he has really made it a great read for your small groups.
Bottom line - this book is fantastic for your adult small groups as well as your Junior/Senior High/College Students. For any and all Christians who want to be a "Marketer For Jesus". Buy Two, Read One and Give The Other One Away!
Blog Tour Schedule: http://litfusegroup.com/blogtours/ text/13338985)
About the Giveaway!
To enter all you have to do is send a tweet (using #litfuse) about Branded or share about it on Facebook! If you tweet we'll capture your entry when you use @litfuse. If you share it on Facebook or your blog, just email us and let us know (info@litfusegroup.com). Easy. (All Litfuse bloggers who post a review are automatically entered and do NOT need to email us.)
Not sure what to tweet/post? Here's an idea.
TWEET THIS: Branded by @timjsinclair -Jesus is a life-changing product with lousy sales-people! @litfuse http://ow.ly/566nr
FACEBOOK THIS: Branded by Tim Sinclair is a compelling look at what Christians can learn from companies like Apple & Starbucks about sharing their faith! Jesus is a life-changing product with lousy sales-people! http://litfusegroup.com/ blogtours/text/13338985
Disclaimer: I have been given a free copy if this book for review on the Litfuse Blog Tour. My opinions/thoughts are not only honest but my own.
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